| Introduction
We are concerned about your privacy,
safety and security and seek to
protect all three in our dealings with you. The sections below detail more
specifically our concerns as well as our efforts to protect you privacy, safety
and security.
Privacy Statement
Wayne Herndon Rare Coins, Inc. (WHRC) has created this privacy statement in order to
demonstrate our firm commitment to protecting the privacy of our customers.
The following discloses our information gathering, use and dissemination
practices.
Our website, like many other websites, automatically tracks certain
information about users of the website. This information includes the URL
that visitors just came from (whether this URL is on our site or not), which
URL you go to next (if that URL is on our site) and what browser you are
using. This information is tracked in the aggregate and not associated with
any particular user. That is, we track the number of users who come from a
particular URL but not which users do so. We use the information about
where users came from last to assess the success of our advertising and
determine which links generate the best traffic for our site. Information
about how users traverse our website is used to improve the navigability and usability of our website. Different browsers read HTML differently and some web functions are not
supported by all browsers in use. We use information about
browsers used by our visitors to develop a site that works for as broad a
group of potential users as possible.
We operate several e-mail mailing lists from our website.
All customers who
make a purchase from our site, win one of our on-line auctions (on eBay,
Amazon
or Yahoo) or subscribe to our
50 State Quarters Subscription Program are
automatically subscribed to our General Mailing List. In addition,
customers who have an identified interest in certain types of coins or who
have asked to be notified of availability of certain types of coins may be
enrolled in one or more of our specialized mailing lists that relate to
their particular interest. In addition, we encourage non-customers to join one or more
of our mailing lists and solicit subscriptions to our specialized lists from
subscribers to our General Mailing List, whether existing or potential
customers.
Our mailing list function requires users who opt-in to one of
our mailing lists to provide us with their e-mail address, which we verify
prior to activating their subscription. Any user, whether the user opted-in
to the list or was automatically subscribed, may opt-out of any of our
mailing lists. Users may opt-out by
modifying their preferences using the Mailing List
Administration Panel on
our website or by clicking on the unsubscribe link in our email newsletters.
All opt-out requests are immediately honored and are processed
automatically by the mailing list management software running on our web
servers. Persons who opt-out
of any of our lists are allowed to opt-in to any other list or to opt-in to
a list to which they have previously opted-out.
We collect the name and shipping address of customers who purchase a
product, enroll in our 50 State Quarters Subscription
Program, or are a
successful bidder in one of our on-line auctions. Depending on the nature
of the transaction, we may also collect additional information such as
e-mail address, telephone number and credit card number, expiration date and
billing address.
If you choose to buy from our website or bid on one of our on-line auctions,
we may collect information about
your buying and bidding behavior. We collect information about current
collections and current needs from customers who choose to share this
information with us whether through our Want List
Service or by other means. We use the aggregate information about our
customers' haves, wants and needs to develop our buying and inventory
patterns.
We collect item description, sales price and similar information about each
transaction necessary for our inventory management, internal accounting and
Federal and state income tax accounting.
Our website
uses cookies to simplify functions
for our users.
Personal correspondence, such as emails or letters, may be collected into a
file specific to that user.
None of the information we collect about our customers is shared with third
parties unless, and only to the extent, necessary to process customer
transactions (e.g., credit card information, name and billing address is
shared with our credit card processor in order to process charges). WHRC
owns the www.wayneherndon.com website and the www.NumisU.com
website (in development) and may from time-to-time develop and operate other
websites. Occasionally, customers of WHRC and users of this website may be
contacted with information about
these other sites or other future owned sites.
Our website contains links to other sites. WHRC is not
responsible for the privacy practices or the content of such websites.
Changes in the way we collect, use and disseminate information will be
implemented by amending this privacy statement. We will post the amended
statement in this location on our website.
Changes will be effective
30 days after the posting of the new statement.
Safety
We also are extremely sensitive to internet viruses and
go to extraordinary links to assure we don't spread them to our customers
through any of our e-mail correspondence.
First of all, we use state-of-the-art virus software
and update virus definitions six times a day. We use this software to scan
every incoming e-mail and attachment. For double protection, we also scan
every outgoing e-mail and attachment.
In addition, most viruses are written to exploit
weaknesses in the most popular e-mail readers. A virus author wants to
wreak havoc on as many people as possible and therefore typically designs the
virus with some popular software in mind. Consequently, we use little
known software to manage our e-mail correspondence, lessening the likelihood
that a virus could take over our system and send e-mails to our customers.
Security
This site and our information systems have security measures in place to
prevent the loss, misuse or
alteration of the information under our control. Our mailing list
administration program runs on our website and stores subscribers' e-mail
addresses. Our shopping cart program stores user profile information to
facility the use of the shopping cart. All credit card
and other personal information is accessed only through secure servers using
SSL encryption for the protection of our customers. All other information we collect is stored in a secure, off-site
location behind a fire-wall.
Conclusion
If you have any questions about this privacy statement, our safety practices
or the measures we use to secure your private information, you can contact
us at wh@wayneherndon.com.
| 
